Tercel Group partners with manufacturers and innovative brands to launch and scale across the USA, Europe, the UK, the Middle East, Africa and India. One partner, five offices, a network of 12,000+ distributors and the marketplaces where your customers already shop.
Most distributors offer one channel. We run four together, so a new product reaches dealers, marketplaces and business buyers in the same quarter and every channel strengthens the others.
A network of more than 12,000 distributors worldwide puts your product in front of wholesalers, dealers and retailers from Europe to the Gulf and India.
Group distribution networkWe sell across multiple Amazon marketplaces, Walmart and our own marketplaces, with listing, advertising and brand protection handled in-house.
Amazon · Walmart · own marketplacesAI calling qualifies and books dealers, installers and retailers at a scale no manual team can match, then our sales people close.
Powered by Vyana AIImport, certification, logistics, warehousing and after-sales in each territory, so you launch without building a local company.
Logistics by HyperxshipWe work where we have customers, channels and experience today, and we add new product lines within these categories every season.
We agree the model that fits your stage. Many partnerships begin with one territory and grow into multi-region exclusivity or a joint venture once the numbers prove it.
We become your partner for agreed countries and channels, buy on agreed terms and build the market.
For brands that want to keep ownership of the channel: we run import, certification, marketplaces, dealer acquisition and after-sales for you.
When a partnership has proven itself, we build a shared company or co-branded line for a region, combining your product and IP with our channels.
A clear sequence with decisions at each step, so you always know what happens next and who owns it.
Week 1
A 30-minute call about your product, your markets and what success looks like.
Weeks 1–3
We review certification, pricing, competition and demand in each target market, and share our findings.
Weeks 3–6
Territory, channels, model and targets agreed in a term sheet, then a pilot order.
Weeks 6–16
Listings, dealer outreach, logistics and after-sales go live market by market.
Month 4 onward
We add territories and channels on the numbers, and open joint-venture talks when it makes sense.
Our own companies cover the capabilities a product launch needs, from technology and web to AI calling, logistics and category brands.
Future Dynamics is the group's technology company: software engineering, systems integration and the data backbone that connects our marketplaces, distributors and partners. Its work is guided by one idea: building the logic of the future.
Sparx Riser designs websites that convert and builds AI automation that does the work, giving partner brands a fast, conversion-led digital presence in every market we enter.
Visit Sparx Riser →
Vyana AI builds compliance-first AI voice agents that answer, qualify and follow up on every line. For our partners it powers dealer and retailer outreach at a scale no manual sales team can match.
Visit Vyana AI →Hyperxship is the group's logistics company: multi-carrier shipping and fulfilment for online sellers, bringing courier choice, rate comparison and tracking into a single workflow.
American Carwash brings the group hands-on experience in car care in Belgium, and a front-row view of which car-care and detailing products customers buy.
AtoZ Parts Belgium supplies mobile accessories and parts to resellers and repairers, giving the group a wholesale base in European electronics accessories.
Our executive is in Guangzhou, Shenzhen and Dongguan for all three phases. Book a 30-minute meeting at your booth or your factory.
Practical articles on certification, channels and market entry, written for founders and export teams.
GaN chargers, universal USB-C and Qi2 magnetic charging are reshaping accessory ranges. How brands and factories should plan charging portfolios for 2027.
Health, Wellness & SleepSelling wellness products on Amazon, Walmart, Noon and Flipkart: how to earn genuine reviews, keep claims compliant and protect your brand from copycats and resellers.
Tools, Hardware & AgriTechA practical guide for hardware manufacturers preparing for Canton Fair buyer meetings: qualification, documents, pricing, samples and follow-up that wins distributors.
Tell us what you make and where you want to sell it. We reply within two working days.